Yoast, best know for its Worpress Plugin, makes SEOing super easy! If you're not currently using WordPress but would like to take advantage of Yoast they offer an online tool that covers the most basic SEO elements.
The objective is to change as many dots as possible to green. The tool literally tells you exactly what items need to be completed in order to make the dot turn green.
These are all basic SEO tactics that you can put into play on your own. Companies that specialize in SEO will have deeper guidance then the basic framework available in the Free Yoast tool.
Use the Yoast Tool: https://yoast.com/research/real-time-content-analysis/
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